Apply daily on dry or towel-dried hair. Warm 1 or 2 pumps in the palm & spread evenly from mid-lengths to ends. Do not rinse. Proceed to blow-dry or air-dry. Did you know that our water can contain metals? These metals can get into our water from pipeline erosion over time. Wash after wash, these metals can accumulate in the hair fibre - as hair acts like a sponge. Copper in particular can impact your colour result when you get your hair done in the salon, meaning you might not be seeing your colour result in true high definition. We’re trying to say it’s really up to us to protect our hair as best as possible to maintain the healthiest hair we can. The level of metal in hair can vary, and this will depend on the water quality where you reside, along with the hair porosity of each individual. Mike and I did before and after pics to see the difference Metal Detox made to my hair and I'll be honest, it was clearly brighter, glossier-looking and any signs of brassy hair were gone. It did what no purple shampoo could, that 'covers up' brassy tones, Metal Detox removes them, so there's no comparison.

Step 1: Metal Detox Pre-Treatment neutralizes excess copper. Used before any colour, balayage or lightening service.As we mentioned before, the Metal Detox regime only consists of four simple steps, and it’ll add no extra time to your service. These four steps include: Step One Apply the Metal Detox shampoo evenly onto wet hair. Then, lather until the formula transforms into a rich foam, followed by rinsing. Depending on the client, shampoo either once or twice. The degree to which this occurs is very dependent on geographical location, from country of residence to regional differences. High concentrations of metal in hair1 can be found in 90% of the population of certain European countries.

Read on to discover how metal could affect your work and how the Metal Detox range can help… The breakthrough discovery One of the primary sources of metal deposition on hair is from hard water. This line has exceptional resistance and performance for efficacy in this realm,” says Deborah Lin, PhD. She’s also one of Better Not Younger’s brand ambassadors, and uses the product regularly in her own haircare regimen. “Hard water refers to water that contains higher levels of minerals, primarily calcium and magnesium in tap water, but can also include copper, iron, and other metals. The presence of these metals can impact the performance of some shampoos and conditioners in the shower, making it harder to spread products in the hair, have good foam, and yield a poor rinse-out. This can result in buildup on the hair shaft and leaves hair feeling dry, straw-like, looking dull and grimy over time. The anti-metal cleansing cream shampoo gently removes metal particles* from hair to prevent hair breakage & color shift. When you go abroad and you wash your hair you notice how soft it is afterwards, that's because there's less metal in the water, so not only does the treatment remove the metal deposits it helps with the condition of the hair too.' Salon Service L'Oreal Metal Detox and Mike Decanter of Zeba's stained gloves Pic: Laura Bermingham

It can create damage of the hair fiber, undesirable reflects can appear & negatively impact color quality.