Reebok Men's UFC Fight Night Authentic Gladiator Short

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This is not a profit center for us," Epstein said. "Whether it's cash out the door or where it's product, we're delivering it to the athletes. All the value is essentially going to them. We're not really making anything on this. We do feel the look and feel of the product itself is great for the UFC brand, but when it comes to cash it's all going to the athletes, whether in actual cash or product." For UFC Chairman and CEO Lorenzo Fertitta, the grand unveil marks a key time in the company’s history, a milestone that didn’t always seem to be on the horizon during some of the lean times of the promotion, or even during good years when some of the sponsors brought in by fighters had little or no relation to mixed martial arts. VENUM also developed a complete training range, adding ergonomic Dry-Tech t-shirts and tank tops to the Fight Week collection. Our purpose is to accompany the fighters in every step of their journey, from the daily training sessions to fight night. The outfitting policy was controversial when it was instituted seven years ago. Before the UFC and Reebok signed an agreement, fighters wore all of their own gear with their own sponsors during fight week and inside the Octagon. That went away in 2014 with Reebok. Fighters were no longer allowed to wear the logos or clothes of their own sponsors during fight week and in competition, which resulted in up to six-figure losses per bout for some popular fighters. That policy will not change under Venum.

With Venum not currently manufacturing footwear, Reebok will continue to serve as the UFC’s official footwear provider through 2021. Another sponsor logo may eventually appear on UFC kit, Fertitta confirmed, “but it’s going to be a major global brand like you see in some of these other sports, like the European soccer leagues. We wish UFC the very best on its next phase and we're looking forward to seeing the sport continue to grow. Over the past six years, our UFC partnership afforded us the opportunity to work closely with so many great fighters, giving us new insights into making great training product. We will take these insights and learnings forward, as we continue on our mission to be the best fitness brand in the world," Reebok said in a statement.Long and short cut fightshorts, Gladiator cut and Vale Tudo (long & short cuts): each one of them has its own specific fit to improve comfort and performance whether you prefer to fight on your feet or on the ground. The dynamic between the UFC and Reebok did improve over time. The UFC desired a cleaner look and presentation on television and pay-per-view and in that aspect Reebok was viewed as a success. The guaranteed, consistent money that came from Reebok became more welcome to some fighters -- especially the ones not at the top of the card -- compared to having to scratch and claw for sponsors every fight.

The terms of the partnership have not been made public but the contract is neither as long or as valuable annually as Reebok’s expiring deal, according to Sportico. So did Fertitta, White and the UFC brass, whose goal all along was to put the UFC and mixed martial arts in the same arena as the NFL, NBA, NHL and MLB, and to take it internationally. The work is far from done, but as Fertitta sees it, Tuesday’s kit unveil was a good day, and he expects July 11 to be even better. UFC 260 on March 27 was the final event under the UFC's outfitting policy with Reebok. Beginning April 1, the UFC's official uniform partner will be martial arts brand Venum, UFC senior executive vice president and chief operating officer Lawrence Epstein told ESPN. The design for the new fight kits will be revealed next week, and they will make their debut at UFC Fight Night on April 10.Listen, I know there was a lot of negativity surrounding the uniform thing, but it's been nothing but positive," White said Friday. "These guys have all made money, they'll continue to make money. It's a good thing for everybody." In addition to benefiting UFC athletes and fans, the Reebok and UFC alliance also has a significant charitable component. Starting in 2015, a percentage of sales from Reebok/UFC product will directly benefit Fight for Peace, an international NGO that uses boxing and martial arts, combined with education and personal development, to realize the potential of young people in communities that suffer from crime and violence. The UFC and its look changed forever on Tuesday when the first-ever UFC Fight Kit was revealed by the promotion and its partner Reebok at the Skylight Modern in New York City. This is part of the business,” he said, seemingly unbothered by the break in training camp to make the trip from Las Vegas to New York. “You must be able to find comfort in these environments because this is what it entails. You must be able to juggle, and I have become a master of it.” Fighters can choose from an array of colors and styles of apparel and kit, allowing for some form of customization.