This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet. Nestlé has been forced to withdraw claims over its new Kit Kat breakfast cereal, after being taken to task by former health tsar Henry Dimbleby.

It claimed a world first by publishing a breakdown of its entire global portfolio, and also gave UK national data for sales based on a government-recognised nutrient profiling model.As well as being oh-so chocolatey and tasty, these crunchy cereals are also made with wholegrain and are a source of vitamins and minerals. Nestlé Cereals has today announced the launch of KitKat Cereal, a delicious new breakfast option which brings the taste of the popular chocolate bar straight to consumers’ cereal bowls. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice.

While it does sound like the perfect treat, the new cereal is also a source of five vitamins, calcium and iron.

The Food Foundation has joined forces with public health campaigners to criticise a campaign run by Nestlé promoting its new KitKat cereal. The product, which launched in the UK in March, is made with a milk chocolate-flavoured coating, as well as calcium and iron, It provides 126 calories per 30g serving, with 11 servings per pack.