com brings you the latest news, analysis and information across the UK convenience and independent grocery retail sectors. Purdey’s were one of the very first brands to create natural energy drinks using all-natural plant-based ingredients to help people feel good and do good things. Purdey’s Refocus Dark Fruits is bursting with authentic fruit flavours that work so well with the rich juniper of a good craft London dry gin. All of those flavours are rounded out wonderfully by a touch of sweet simple syrup to give you a cocktail experience that is layered and complex and perfect for anyone that loves dark fruit flavours.

This Dark Fruits and gin cocktail is SO tasty! — Craft Gin

The Punt e Mes vermouth then adds sumptuous spice tones while the fresh thyme leaves add a delicious herbaceousness that is simply divine. Bubbly, bright and berry-liscious, this elegant twist on a Royale cocktail is delightfully fun and exotic, with those fragran lychee flavours complementing the gin and raspberry tones wonderfully.

Talking Retail is owned by Metropolis International Group Limited, a member of the Metropolis Group; you can view our privacy and cookies policy here. Today, each of the fabulous energy drinks they create is full of vitamins like vitamins B2, B3, B6, and B12, which help to reduce fatigue and add to your normal energy-yielding metabolism, and vitamin C which helps to support your immune system. The brand is also launching a new pack design to highlight the “functional benefits and great flavour”.

Purdey’s Rejuvenate Natural Energy Drink, 12 x 330 ml Bottles

Founded in England in the 1930s, it has grown into a global organisation with 37 much-loved brands sold in over 100 countries.Brand owner Britvic said the pandemic has accelerated health trends; one in five people have been taking vitamins during lockdown and 47% agree they will eat more food to support their immune systems. A simple blend of elderflower, grape, apple, lime, mint and gin, this refreshing cocktail sits somewhere between a Mojito and a Southside cocktail.

Purdey’s unveils new flavours and packaging Purdey’s unveils new flavours and packaging

An Italian family-owned business formed over 120 years ago, it employs over 17,000 people, across 38 operating companies the world over. Purdey’s Refocus and Replenish flavours are “ideally positioned” to meet growing consumer needs, by offering “multiple benefits for those seeking energy but looking for a more ‘natural’ lift”. Add the gin, vermouth, lemon juice, syrup and thyme leaves to a cocktail shaker with ice and shake well. Purdey’s existing Rejuvenate variant has been reformulated to “ensure the whole range is HFSS compliant”. We are confident that our new pack design will also help to drive sales, with increased stand-out on shelf, while communicating the key functional attributes and great taste to ensure consumers clearly understand the benefits available to them.