In place of Infinite Athlete, it is expected that Riyadh Air, the official state airline of Saudi Arabia, will takeover from 2024/25. It emerged earlier in the week that talks had been held between the clubs and representatives of Riyadh Air, though a statement was later put out by the company. Three’s relationship with Chelsea ran into controversy last year when the company suspended their sponsorship following the sanctions imposed on Roman Abramovich, the former owner. The expectation that Stake, an online casino, would become the main sponsor was met with a great deal of criticism with the Premier League coming to a collective agreement that shirt-front gambling sponsors would no longer be utlised from the 2025/26 season. The possibility was also met with a degree of frustration due to work Chelsea's foundation has done to work on gambling harm awareness. Riyadh Air is proud to be the recently announced official sponsor of Atletico de Madrid, one of Europe’s leading clubs for the next four seasons," it reads. Chelsea were asked to remove the Three logo from their shirts, which proved impossible, and to take down or cover up their branding inside Stamford Bridge while the company’s corporate box was not used.

Polling its members, the Chelsea Supporters’ Trust has stated this week: "Over 77% of our voting members strongly disagree or disagree with the use of an online casino and betting company as the primary shirt sponsor." As we all know, Nintendo's main HQ is based in the Japanese city of Kyoto. The local team – Kyoto Sanga – joined the Japanese football league (J. League, for short) in 1995, and currently sits in the second tier. For a while now, the team has been sponsored by Nintendo, but you'd be forgiven for not realising this fact; for starters, it sponsors the rear of the shirt rather than front, and its name is spelt using Kanji. Image: Football Nation But even if you don't, at least consider being civilized enough to not bother other posters with your personal views and naggings about "the incorrectness" of calling "soccer" football. All you'll get is needless discussions and negativity, so why even bother?Nine of the top 100 are from Manchester United, eight are from Chelsea, seven are from Newcastle, six each are from Tottenham, West Ham United and Aston Villa, four are from Brighton, two are from Everton and one player each are from Crystal Palace, Brentford, Wolves and Fulham. The top 100 Premier League players in Football Manager 2024 have been revealed, with 48 of the 100 coming from just three teams: Manchester City, Liverpool and Arsenal. This could make the chances of getting an improved figure harder to negotiate with the groups involved outside of Allianz, though none of those are named. Chelsea refused to comment on the report whilst Allianz themselves said: "This is not an imminent deal for us." Infinite Athlete had been expected to be announced as the new sponsors before the international break but that time has been and passed already with nothing to report. The break has been seen as the perfect chance to complete talks. EA FC 24 FC Pro Live promo – confirmed release date, leaks and what we know The top 100 Premier League players in the world ranked by FM24

What an excellent bit of business from Benfica, who held their nerve because Chelsea have pursued him throughout the whole window. Bit of brinkmanship and they've got their rewards." If, like me, you’ve never heard of Infinite Athlete, you’re not alone. The company has been in existence for less than a week — at least under that name. Previously, they were called Tempus Ex Machina, but rebranded yesterday (!) as Infinite Athlete following the acquisition of biomechanical engineering company Biocore. (Can’t wait to find out how Clearlake were involved in all that, he added warily.)

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Three resumed their commercial partnership with Chelsea following the sale of the club by Abramovich in June, but that did not stop the anti-Three feeling among sections of fans. It's not easy to find that kind of player that when the game goes into a really high intensity he still displays good football." Is the club about to announce a partnership with Nintendo, the legendary Japanese videogame company?No, absolutely not. However, under Uefa rules, Chelsea will only be allowed to register three of their January signings to their Champions League squad, regardless of age, with the club set to face Borussia Dortmund in the last 16 first leg on 15 February. Allianz are amongst the companies competing to become Chelsea's main shirt sponsor, according to reports. The current sponsor is Three but the deal is set to expire at the end of the season.

The Blues are on the lookout for new branding on the front of their shirts for 2023/24 and beyond after the previous contract with Three came to an end following the conclusion of last season – the mobile network had adorned Chelsea shirts for three years since 2020. Chelsea were close to a deal with Paramount+, who were a one-off sponsor for Inter Milan in the Champions League final Credit: Getty

Tempus Ex, a sports technology firm who have largely worked with NFL and college football teams, were already partnered with Chelsea in a smaller capacity, including for improvements to our online and streaming matchday experience (i.e. Match Day X). He can play in any place in the midfield. He can be a holding midfielder, on the right, on the left, the stats show he increases the quality on the move, he gives the last pass and the one before last - and he's been scoring as well. It is the joint-sixth most expensive signing of all-time, equalling the 120m euros Barcelona paid for France forward Antoine Griezmann in 2019. The Blues have already secured a new deal for their sleeve sponsor as they waive goodbye to Hyundai after an initial multi-year deal. The South Korean motor company had signed on until the end of the 2022 season, a contract it saw out in the end. Replacing the well-known car brand on the royal blue sleeves of Chelsea’s kits next season will be WhaleFin.

Outside of these notable entries, we've seen companies like Commodore (Chelsea), Ocean (FC Martigues), Eidos (Manchester City) and even EA's FIFA brand (Swindon Town, of all teams) make their way onto football shirts. However, this golden era of video game sponsorship appears to be at an end. LONDON, ENGLAND – MARCH 13: A general view outside a closed Chelsea FC club shop prior to the Premier League match between Chelsea and Newcastle United at Stamford Bridge on March 13, 2022 in London, England. (Photo by Clive Mason/Getty Images)He scored once during the World Cup, netting Argentina's second goal in their 2-0 group-stage win over Mexico. Crucial to Argentina's World Cup win' - analysis READ MORE: Mount signs, James role, new striker joins: Mauricio Pochettino's dream Chelsea XI for 2023/24 The partnership with Hilton appears to be offering the club their stays as they travel across the United States for pre-season this summer. Friendlies will take place in Chapel Hill, Philadephia, Atlanta, Landover and Chicago. Chelsea are in talks with a number of companies over a lucrative new front-of-shirt sponsor to replace Three. The move will delight supporters who were angered by the telecommunications giant's reaction to the sanctions imposed on the club last year. Incidentally, Biocore develops “analytics platforms that allow teams, federations and athletes to understand and prevent injuries”, which might also help improve our horrendous injury record of the last few years, in addition to adding some dollars to the bottom line.