He was the first to consider cats and dogs primarily as carnivores, a perception which was to revolutionise the whole of the pet food industry.

All of this packed into a tasty recipe with 69% of animal protein (out of total protein) for your pet to enjoy every day. IAMS for Vitality for overweight dogs with Fresh Chicken is a 100% complete and balanced dog food with up to 85% of animal protein (out of total protein). IAMS is committed to innovation and quality by insisting on rigorous ingredient inspections throughout the manufacturing process, from initial truckload sample screenings to the moment our pet food bags leave the plant. It was everything he believed in and it set a new standard for pet food; advanced nutrition to make a substantive difference to the health and vitality of pets.We provide complete and balanced nutrition that combines superior animal protein and an irresistible taste to support your pet's health without compromising on a tasty enjoyable meal.

Low-fat dry dog food suitable for all breeds and ages, helping to support a healthy weight and with 69% animal protein including fresh chicken in a wheat-free, highly digestible recipe. Our tasty recipe with fresh chicken is based on high quality animal protein, carefully selected to support your dog’s 7 signs of healthy vitality. Taking in all that he learnt, Paul created his first small batch of dog food, Batch 999 in 1946, which he defined to be 99. com","account_creation_enabled":false,"show_product_reviews":false,"show_product_rating":false,"show_wishlist":false,"gift_certificates_enabled":false,"blog_enabled":true,"base_url":"https://petproducts.You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. You understand and agree that you should seek the advice of your veterinarian regarding the use of this product at least every 6 months. IAMS Dog Light in Fat is a dog food for (castrated or sterilised) dogs that are prone to weight gain. IAMS Dog Light in Fat is a special dog food for (castrated or sterilised) dogs that are prone to weight gain. IAMS for Vitality Light in fat dog food for all breed adult and senior dogs is a 100% complete and balanced expert nutrition that helps to support your dog’s 7 signs of healthy vitality whilst managing your canine companion’s weight.

Expert in blending quality ingredients for over 70 years, IAMS advance nutrition is committed to help your cat or dog lead healthy and active lives by providing them with nutritious food that they will adore.Vitamin A (47,149 IU), vitamin C (59mg), vitamin D3 (1757 IU), vitamin E (145mg), L-carnitine (50mg), cuprous sulphate pentahydrate [copper] (14mg), potassium iodide [iodine] (2.