Please note that the effects of Icy Blond are intense, and the longer the product sits on hair —especially porous hair— the more intense the color effect will be.

These products are designed for women who have less than 50% grey, and do not yet have distinct grey patches or streaks and works best on women who either don’t yet colour or have a colouring frequency of every 4-5 months or less. There’s plenty of shampoos aimed towards lighter greys, and most blonde-targeted shampoos will also work, but for more pewter and gunmetal tones of grey there’s less on offer. If you also have different shades of grey (no 50 jokes here) this is a lovely no-commitment way to experiment with a subtle all-over colour change.Leave the lather to work for five minutes and then comb through before rinsing away and you’ll find all shades of grey look more luminous and fresher. The formula is gentle enough for daily use and nourishing enough to keep Silvina’s (and everyone else’s) glorious curls hydrated. MILD HERBAL FORMULA INGREDIENT: Natural plant formula, Polygonum multiflorum can treat the hair, strengthen the hair roots, make the hair strong and soft. A little goes a long way and the toning payoff can be intense so if you want to customise the cooling colour and effect exactly to your needs, start by using the shampoo every couple of washes, then tweak as works best for your ideal gorgeous grey.

In the early stages, everyone becomes conscious and wants to hide them with a glossing treatment or blend them in a balayage, in which case a colour shampoo will be needed,” he explains. Smartest of all, the balance of blue pigments has been so finely tuned that they have enough oomph to tackle brassiness on a daily basis, yet won’t leave behind any tint or residue.Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. A single pump of shampoo is enough to get a good lather going, leaving hair feeling clean but soft, while afterwards, grey tones look bright, enhanced and shimmering. This includes a pigment extracted from organic cornflowers that gives the fluid texture its vibrant blue colour to enrich grey strands with a soft, cool finish as it neutralises yellow. But while toning down these shades is key, grey hair also needs a little more than that, which is why not all blonde hair shampoos work (we found plenty that didn’t).