In 1979, three years after Big Red was introduced, the brand's marketing strategy was re-positioned on the concept of 'long lasting fresh breath.' The "Little Longer" campaign was developed to communicate Big Red's product superiority and the benefits it conferred on those who wanted to 'stay close longer.' The marketing situation and conclusions that led to the "Little Longer" campaign began with an awareness that the use and market share of Big Red were declining. At the time, Big Red was only weakly perceived as a cinnamon gum compared to Dentyne, a leader in the national market. The advertising agency BBDO identified two problems that many cinnamon gum chewers faced that Wrigley's could exploit with Big Red. [4] First, the gum did not keep a chewer's breath fresh for a long enough time, and second, many brands of cinnamon gum were too small. Big Red was superior to its competitors in both of these senses, and the marketing statement "No little cinnamon gum freshens breath longer than Big Red" was developed in response and had appeared in many advertisements since then. The Wrigley Company is the world's largest manufacturer of chewing gum and home to some of the best-known brands in the world, including Big Red, Juicy Fruit, Doublemint, and Wrigley’s Spearmint gum. Wrigley gum is a part of everyday life in more than 140 countries around the world. In the U.S., Wrigley sells nearly half of all gum. In Europe, Wrigley accounts for about 50 % of all Chewing Gum profits. In 18 European markets, Wrigley is the absolute market-leader with shares of 80% or higher. Today, this classically styled, simple gum is one of the most familiar and well-loved gum products on the market. People adore Big Red gum for standing out from the crowd and offering a taste profile that most gum products cannot boast. Most cinnamon products are too spicy and hot to be enjoyable to chew, but the Wrigley family learned early on that this was not the right flavor profile to create for their cinnamon gum. Since its creation, Big Red's "Kiss a Little Longer" campaign targeted teens and young adults. This age group consumed half the chewing gum in the United States at the time. Big Red's other major target had been consumers of competitor cinnamon gums, especially Dentyne. [3] Marketing Strategy [ edit ]

Big Red and the other Wrigley’s gum products had perfectly caught on to the changing times with regard to gum, and the company made the most of the new way that gum was being viewed. One of the best parts of these commercials is that people from all walks of life are included in them. You might see high school kids missing the bus due to kissing their boyfriend or girlfriend, or the couple enjoying their Big Red gum might be camping in the woods. These commercials were much more universally popular than many other ads in the same niche, likely because they spoke to so many people equally. You’re in the big leagues when you’re into Big League Chew!” was the initial advertising tagline used during the 1980s. The Baseball Hall of Fame has officially endorsed it, and it is being marketed as “Hall of Fame Bubble Gum.” Bubble Yum, the first soft chewing gum ever produced, was originally offered by the Life Savers Company in 1975. In Fisk, Missouri, a housewife invented it and gave it the moniker “ rubber bubblegum.” She immediately sold the formula to the St. Louis-based Life Savers confectionery business. Even though it didn’t last very long, it was indeed one of the most beloved 90s gum. Bubble Yum was definitely the gum to buy if you wanted some soft gum and a higher possibility of blowing bubbles.

By now, it was clear that these gum products were going to stand the test of time, and the Wrigley family continued to produce their gum products even during WWII when they were declared the sole suppliers of gum for the military. A Wrigley family member was in charge of the business all the way through 2006, then the company finally changed hands and was sold to the Mars Inc. company. Find sources: "Big Red"gum– news · newspapers · books · scholar · JSTOR ( November 2022) ( Learn how and when to remove this template message) Big Red Gum has been around since 1975. The William Wrigley Jr. Company created the gum and sold it alongside some of their other gum products. By the mid-90s, Big Red was being sold in the UK and Ireland, and it was released in the 80s to Australian markets. Australia has since quit selling the gum, and some other markets like Mexico and Norway can vary with regard to selling or halting imports of the products. When Big Red is sold in Germany, Norway, and Poland, it is white in color instead of red as it is in the US.

Big Red is an often-overlooked brand of red soda, commonly referred to as "Big Red Soda." This soft drink bears no relation to the gum. The taste is fairly unique though not unlike a nectar soda. If you like overly-sugary sodas, you'll like Big Red. Some people think it tastes like bubble gum.In gum form, it is something of a rare commodity and a luxury item amongst the student population here in Australia due to the fact that you can't buy it here. Compare to cigarettes in prison. Posession of Big Red leads to a higher position in negotiating who buys the next round of beer, game of pool, etc.

Big Red also features in the second episode of the Marvel Studios streaming series, WandaVision. In the episode taking place in the 1960s, Vision is given a piece of Big Red chewing gum. However, Big Red was not introduced until 1975.Wrigley's was founded on April 1, 1891, although it didn't begin offering chewing gum until the following year. Big Red was also released in Australia in the early to the middle of the 1980s, but was discontinued there in the end of the 1980s. [ citation needed] However, its pleasant and unusual flavour is not the only reason for its standing as a bargaining tool.

Like its sister product, Juicy Fruit, Big Red had its own commercial jingle, called Kiss a Little Longer, which was used from 1977 to 1998. The song was composed by Peter Cofield from Sunday Productions in New York City, and sung by Ryan Devereaux. Many of the commercials depicted couples passionately kissing in a romantic setting for an unusually long time, always including one kisser who then must chase his departing ride. Everyone I gave this product to, commented on the lasting flavour. And how it shame that this is not sold more in shops these days, well not in Australia. Love love loved it. Kiss a Little Longer was an advertising slogan used by the William Wrigley Jr. Corporation to market their gum products in the late 1970s. The simplicity of the ads that were made to promote Big Red Gum is pretty astonishing, and these commercials were really effective. The slogan, “Long lasting fresh breath,” was also added to the end of all of the ads. This was the sole claim of the company about the gum, and there were no extra frills or fuss about its flavor or any of the other factors that probably made it enjoyable to chew. Gum products were becoming favored by teens who were no longer being discouraged from kissing people they were dating and adults had caught on to the benefits of breath-freshening gum to help attend to smokers’ breath and other problems.

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. This approach was used to show the end benefit of longer lasting fresh breath, primarily the emotional rewards of being closer to others a little longer. The tone was meant to be fun a lively. Lighthearted humor and wholesomeness formed the creative base on which Big Red advertising was created. The popular "Little Longer" campaign showed consumers that many pleasurable situations in which to chew Big Red gum. Throughout its history the advertising slogan was used primarily in television advertising. In 1991 radio spots were introduced, relying on what had become a familiar theme with familiar music. For a brief time, from 1987 to 1990, print ads also appeared. [4] Outcome [ edit ] Big Red and Juicy Fruit were both the result of a strange turnabout in the business plans of the Wrigley family. Early in the life of the Wrigley family business, the company sold baking powder. They always included a small piece of chicle-style gum with each sale to help them stand out from their competitors. It became clear over time that people liked the chewing gum more than the baking powder that the Wrigleys were selling. Even as a non-smoker, I know that gum is no magic bullet to quitting smoking, but products, such as nicotine gum, aim to help. Any gum that helps you reduce and quit smoking is good news for your teeth and oral health. Smoking significantly increases oral cancer.